Check-up, Check-out.
Building an MVP for a private Healthcare delivery platform
Problem statement refinement, a User Persona + Empathy Map
As an advocate of user centred design, this part of the UX design process is important to me. Having a comprehensive understanding of the needs of both core and edge users is the foundation of any good piece of UX design.
My team started by examining the organisational objectives, then interviewing the app’s target audience to better understand how they typically interact with healthcare. With this we were able to better perceive their existing pain-points, understand their ideal experience as well as interrogate their expectations and pre-conceptions around private healthcare. We developed the steps that users would have to undertake, the use case for each step, required user actions and a prioritisation matrix featuring each potential feature. Through this process, we were able to start thinking about what the basic shape of the product could be.
Competitor analysis + building User Flows
Observing how others tackled similar problems allowed us to fast track our design process. We assessed which elements represented ‘must have’ normative UX design patterns and we also started thinking about where we could add value and bring new elements into the design in a way that would create a unique experience while always engaging and delighting the user base.
Mid fidelity prototyping
Once we had established both happy and alternative paths to our user flows,
We were able to build high quality, mid-fidelity wireframes, built in Figma from a stable foundation based in user research. Being able to spend time in this phase allowed us to build a nuanced prototype that would provide more granular, high quality feedback from user testing.
User testing
It was critical that we constructed interviews and scenarios that allowed testers to provide relevant insights on the MVP. Capturing qualitative feedback that was also supported by quantitive data around usability allowed us to iterate and refine with confidence. Thoroughly testing the MVP in person gave us confidence that any changes we went on to make were well-focused and of added value. By interviewing and testing in-person, we were also able to investigate any unforeseen areas of user feedback.
Conclusion
The time we spent in the problem space was that time saved later on in the project. We were able to deliver a very high quality MVP to the agency in the first instance, significantly shortening the additional time required for further testing and iteration.