Say Cheese.
Finding perspective on my own photographic work at www.fredmacgregor.com
Overview
For many industries, a website serves a shop window, and the photographic industry is no different. I designed a site that showcased my own photographic folio, covering a wide range of photographic and film work. The core function of the design is to allow referred users to browse my portfolio. Users of the site have a varied range of expectations when they land on the home page. I have some clients who know me solely as a videographer, some as a portrait photographer and various other sub-genres of photography.
It was important to clearly design and label happy paths to the varied sub-categories of content. I design in bias towards certain categories when I have bi-monthly self-promotion drives that focus on those categories. I curate a campaign specific slideshow on the landing page and I also re-order the menu system to prioritise the current focus.
The design of the site had to be minimalist, allowing the visually led content to clearly stand out. I also had to make sure organic traffic could easily discover what kind of work I have and quickly get a sense of what my offer is. After testing various bits of micro-copy over the years with mixed results, I have settled on clear + accessible description of work, focusing on quick-scanning site visitors.
In order to drive traffic to the site, I organised email and postal campaigns, social media planning, in-person networking.
Tools used: Web design via building and hosting poviders, Adobe suite, Social media planning, Google analytics, Mailchimp, Gmass.
Visit site: www.fredmacgregor.com
