I'm an inquisitive UX designer with a collaborative spirit. I'm enthusiastic about creating intuitive and aesthetically pleasing products that place user needs and organisational goals at their core.

I have worked for 15+ years, across a range of industries. I use all of this experience to inform my design thinking.

Before UX, I studied Anthropology. I then worked briefly in the 3rd Sector before settling in Photography and Art Direction. I am comfortable managing wide-ranging stakeholder requirements, delivering intuitive designs supported by research and social-cultural insights.

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My Values

I believe that each project presents a unique set of requirements that can’t be met with a pre-baked methodology. Identifying the most context-correct tools and workflows while still in the problem space can bring designers to great UX solutions more swiftly.

JTBD helps to refine the problem statement. The Double Diamond can help map a project at a high level, and emphasising Human Centred Design is a must for any successful project. However, pragmatism within these frameworks is key.

Seeking feedback and insights from all available sources is critical to finding the happiest path for users and organisations alike.

The Design Squiggle

Damian Newman’s squiggle is a neat heuristic for how I see the design process. Newman declares that the squiggle represents ‘the journey of researching, uncovering insights, generating creative concepts, iteration of prototypes and eventually concluding in one single designed solution. It is intended to convey the feeling of the journey. Beginning on the left with mess and uncertainty and ending on the right in a single point of focus: the design.’